Alaska Airlines says it will “retire” the Virgin America brand in 2019 after the two carriers merge – but will retain many of the brand elements popular among Virgin America passengers, including enhanced in-flight entertainment, mood lighting and music. Brad…
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Alaska/Virgin America Merger Completed
Alaska Air Group has closed its acquisition of Virgin America, just days after the deal was cleared by the Antitrust Division of the US Department of Justice (DOJ). The definitive merger agreement was signed in April and approved by Virgin…
Alaska/Virgin America Merger Approved
Alaska Air Group’s merger with Virgin America has been cleared by the Antitrust Division of the United States Department of Justice (DOJ). Approval was given on condition that Alaska implements “limited” changes to its codeshare agreement with American Airlines, though it…
Alaska Air Group Acquires Virgin America
Alaska Air Group, parent of Alaska Airlines, and Virgin America are to merge and create a major presence on the US West Coast. The $4 billion deal was unanimously approved by both company’s boards of directors. Although described as a…
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