Alaska Airlines says it will “retire” the Virgin America brand in 2019 after the two carriers merge – but will retain many of the brand elements popular among Virgin America passengers, including enhanced in-flight entertainment, mood lighting and music. Brad…
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Alaska/Virgin America Merger Completed
Alaska Air Group has closed its acquisition of Virgin America, just days after the deal was cleared by the Antitrust Division of the US Department of Justice (DOJ). The definitive merger agreement was signed in April and approved by Virgin…
Alaska/Virgin America Merger Approved
Alaska Air Group’s merger with Virgin America has been cleared by the Antitrust Division of the United States Department of Justice (DOJ). Approval was given on condition that Alaska implements “limited” changes to its codeshare agreement with American Airlines, though it…
Alaska Launches Space Bin Retrofit Programme
Alaska Airlines will be the launch customer for Boeing’s Space Bin retrofit programme, modifying 34 of its 737-900ER fleet with more spacious overhead bins. Boeing says the upgrade increases the room for carry-on baggage by up to 50% “depending on…
Posted in News Tagged with: Alaska Airlines, Boeing, Boeing 737-900ER, Mark Eliasen, Mike Fleming, Retrofit, Seattle
Transpacific Tie-Up
Japan Airlines (JAL) and Alaska Airlines have confirmed plans to launch a new codeshare agreement and frequent flier partnership. The deal, due to take effect from June 29, is subject to government approval but will enable passengers flying with JAL…
Alaska Air Group Acquires Virgin America
Alaska Air Group, parent of Alaska Airlines, and Virgin America are to merge and create a major presence on the US West Coast. The $4 billion deal was unanimously approved by both company’s boards of directors. Although described as a…
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